We may collect the following categories of information:

• Identity details such as name, email address, and mobile number.
• Account and login information used to verify your identity (including OTP-based authentication).
• Order, shipping, and billing details needed to fulfil purchases.
• Communication preferences and marketing consent where you choose to opt in.
• Device, browser, and usage data such as IP address, pages visited, and approximate location.
• Customer support messages and feedback you send us.

We use personal information to:

• Create and manage your account and authenticate login.
• Process, fulfil, and deliver orders.
• Send order confirmations, shipping updates, and service-related messages.
• Respond to enquiries, returns, refunds, and support requests.
• Improve our website, products, and customer experience.
• Send marketing communications only where you have consented or as otherwise permitted by law.
• Detect fraud, secure our services, and comply with legal obligations.

We may use cookies and similar technologies to keep you signed in, remember preferences, measure site performance, and understand how our store is used. You can control cookies through your browser settings; disabling some cookies may affect site functionality.

We do not sell your personal information. We may share information with trusted service providers who help us operate the business, such as payment gateways, logistics partners, SMS/email providers, analytics tools, and customer support platforms. These partners are permitted to use your information only to provide services to us.

We may also disclose information if required by law, regulation, legal process, or to protect the rights, safety, or property of ASFI, our customers, or others.

We retain personal information for as long as needed to provide our services, fulfil orders, resolve disputes, enforce agreements, and meet legal, tax, and accounting requirements. When information is no longer required, we delete or anonymise it where reasonably practicable.

We use reasonable administrative, technical, and organisational safeguards to protect personal information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Subject to applicable law, you may request to:

• Access the personal information we hold about you.
• Correct inaccurate or incomplete information.
• Withdraw marketing consent at any time.
• Request deletion of your account or certain personal data, subject to legal retention needs.

To exercise these rights, contact us at support@asfiperfumes.com.

Our services are intended for adults. We do not knowingly collect personal information from children under 18. If you believe a child has provided us information, please contact us so we can take appropriate action.

We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page reflects the latest revision. Continued use of our website after changes means you acknowledge the updated policy.

For privacy-related questions, write to ASFI Perfumes at support@asfiperfumes.com or visit our Contact page.